Getting your social media right depends on – among lots of other stuff – knowing your following. This shouldn’t be guesswork. People are individuals, and no two markets are exactly alike, so you can’t just assume that your following behaves the same way and likes the same things as a similar business’s followers.

So, how do you keep from stereotyping the same people you’re supposed to be serving? It was probably OBVIOUS in the title, but if not – test!!! Read more»»www.PuTTinOuT.com #SMM #Blog #SEO #Marketing #SocialMedia #Facebook

Getting your social media right depends on – among lots of other stuff – knowing your following. This shouldn’t be guesswork. People are individuals, and no two markets are exactly alike, so you can’t just assume that your following behaves the same way and likes the same things as a similar business’s followers.

So, how do you keep from stereotyping the same people you’re supposed to be serving? It was probably OBVIOUS in the title, but if not – test!!! Read more»»www.PuTTinOuT.com #SMM #Blog #SEO #Marketing #SocialMedia #Facebook

Have you checked out your website’s search rankings lately? If you haven’t, go ahead and try it. Enter a very specific search query you think you should rank for, maybe even your company name.

Did you come up on page 1? If so, are you signed into Google+? Compare your search results by toggling the “Private” search option (the little stick figure head/shoulders and globe tabs in the top right beneath your G+ image on a search results page).

That can make all the difference – and not just when you’re searching for yourself (sounds deep, I know!), but when anyone else is searching for what you’ve got to offer. Read more »» www.PuTTinOuT.com #SMM #Blog #SMMTips #Marketing #SEO #Google #MustSee (at Puttin Out)

Have you checked out your website’s search rankings lately? If you haven’t, go ahead and try it. Enter a very specific search query you think you should rank for, maybe even your company name.

Did you come up on page 1? If so, are you signed into Google+? Compare your search results by toggling the “Private” search option (the little stick figure head/shoulders and globe tabs in the top right beneath your G+ image on a search results page).

That can make all the difference – and not just when you’re searching for yourself (sounds deep, I know!), but when anyone else is searching for what you’ve got to offer. Read more »» www.PuTTinOuT.com #SMM #Blog #SMMTips #Marketing #SEO #Google #MustSee (at Puttin Out)